Proposal:
The design directly refers to the title of the general show - Feeding the Planet. Energy for Life. Flow of visitors triggers the huge suspended mill stone that is sprinkling bits of flour which then travels through a subtle slide towards the kitchen where it is being used to produce breads - basics for almost all types of food Serbia wants to offer.
Bread has always been an important part of our religious rituals and family gatherings. It lies in the core of common life, language and culture. Therefore, we picked sharing as a keyword to define what our country has got to offer. Nowadays, this word is often being used in the online/digital world, thus we turned back to the roots - creation.
